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The Getting & Keeping Customers Convention 2020

22nd – 24th March, 2020
The ICC, Birmingham UK


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The Agenda

Day 1
Mar 22
Day 2
Mar 23
Day 3
Mar 24

7:30amRegistration OpensRegistration opens from 7:30am on day one when you can collect your name badge, ‘goody bag’ full of exciting stuff and explore the Exhibition Hall before the doors to the main event open at 9:00am.

9:00amOpening SessionThe main event starts at 9:00am sharp with Nigel Botterill so make sure you’ve grabbed your seat before then – and don’t be late!

9:15amWinter isn’t coming... it’s ALREADY here!When it comes to getting customers, it’s the end of the world as we know it… but I feel fine! Rising costs, falling attention spans, GDPR, BREXIT – let’s face it, getting customers isn’t as easy as it used to be! It can easily feel like as business owners the whole world is against us but in this session Nigel will share his own strategies to break through the doom and gloom, rise above the noise and not just compete with the ‘big boys’ but win.

10:15amRapid-Fire ‘Quick Wins’Buckle up for a fast-paced, rapid-fire session where we share FIVE ‘Quick Win’ tactics, strategies and campaigns that you can deploy within 24 hours to IMMEDIATELY generate leads, enquiries and sales to help generate a stellar return on your Convention ticket investment.

11:00amBreakTime to grab a drink and explore the Exhibition Hall.

11:30amSpecial Guest: Rory SutherlandRory Sutherland is Creative Director at the Ogilvy Group one of the most successful ad agencies ever. He is a truly brilliant speaker, a highly acclaimed educator and his content may very well blow your mind. We expect this session to be one of the highlights of the Convention.

12:30pmLunchA 90 minute break so you can network with fellow attendees and explore the full-service exhibition whilst enjoying your gourmet buffet lunch.

2:00pmSpecial Guest: Rob LawRob Law is the creator of Trunki (the first ride-on suitcase for kids) and a fierce slayer of TV Dragons (including Peter Jones!). Rob’s bumpy ride on the way to bringing a new product to market against all odds, overcoming the challenges around design, manufacture and export will give you fascinating and inspirational insights...

2:50pmThe 2020 Google Gold RushGoogle has made major updates in the last 18 months, including AI, machine learning, larger ads, a transformation in Google Shopping, major prominence to ads in first position, demographic bidding, RLSA and the ability to remarket to searchers who don’t click on your ads (mind blowing!). All of that has created a new ‘Google Gold Rush’ that is making the smartest Google advertisers very, very wealthy. We’re sharing the secrets and strategies YOU need to turn Google into a rhythmic lead generating machine.

3:50pmBreakStretch your legs, grab a cuppa and check out the Exhibition Hall.

4:15pmThere’s a Hole in Your Bucket...In a session set to horrify most people in the room, we’ll show you just how much money you’re letting slip away when it comes to getting and keeping customers thanks to your Leaky Bucket. Most businesses are leaving thousands on the table and in just 45 minutes we’ll show you how to not just find the holes in your bucket, but how to plug them forever.

5:00pmSpecial Guest – to be announced soon...Known as one of the best content marketers on the planet and author of renowned business books, look out for the announcement of our headline speaker coming soon... This one’s a biggie!!

6:00pmQ&A with our Special Guest...More details to follow...

6:30pmEnd of Day OneThe main content may be done but the Exhibition Hall will be open until 7:15pm to let you meet and mingle with your fellow entrepreneurs and explore our exhibitors too!

Day 1
Mar 22
Day 2
Mar 23
Day 3
Mar 24

The timings listed here are approximations. Things may change!

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What is the Getting & Keeping
Customers Convention?

FACT: nothing happens in business until someone buys something.

That's why getting and then keeping customers is the lifeblood of any and every business.

But, whatever industry you are in, the way you get and keep customers has changed fundamentally in recent years, and continues to change today which is why this event exists:

  • to bring current thinking
  • current insights
  • current strategies
  • current techniques
  • the things that are working now...

...and make them accessible and understandable for any and every business owner in the country.

It’s called the Getting and Keeping Customers Convention – because that’s exactly what it’s all about; helping you to:

  1. get more customers
  2. keep the ones you've already got
  3. and do it all in a way that multiplies your bottom line

If you’re a business owner or an entrepreneur, the Getting and Keeping Customers Convention is YOUR event.

Welcome home...

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WHAT TO EXPECT

#1. WORLD-CLASS
ACTIONABLE CONTENT

It doesn’t matter how great the food is - 1,500 business owners will attend the Getting and Keeping Customers Convention in 2020 – and most of them will do so for one reason: The Content.

This isn’t your typical ‘business event’. This is 3 full days of actionable, proven, strategic content from the Entrepreneurs Circle team, experts (and a few celebrities) that have been in your shoes, achieved what you aspire to achieve and share specific, tactical methods to get and keep customers in 2020.

There is no "conceptual thought" or "theoretical strategies" behind any of these sessions. Everything you discover at the Getting and Keeping Customers Convention is tested and proven to help you get and keep more customers!

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#2. CELEBRITY GUESTS

No convention would be complete without a sprinkling of celebrity and the 2020 Getting & Keeping Customer Convention is no exception.

As well as Nigel and the Entrepreneurs Circle team we’ve pulled together our most impressive line-up of speakers ever across the three days.

Speaking at the 2020 Getting & Keeping Customers Convention will be:

Headline Speakers

Peter Jones
Serial Entrepreneur & Dragons Den Star

Piers Morgan
Divisive Yet Hugely Successful...

* If you can't stand Piers Morgan, THIS is for you...

David Walliams
Actor, Comedian, Author & National Treasure

Guest Speakers

Andrew McMillan
Head of Customer Service - John Lewis

For thirty years he was a key part of the John Lewis story, and as Head of Customer Service for the group during its transformation into one of the country's leading retailers Andrew was pivotal in defining the brand - and the experience - that we know today. Passionate about exemplary customer service that keeps customers coming back he has unique insights to share that will enrich the 'Keeping Customers' part of the Convention.

Rory Sutherland
Creative Director - Ogilvy Group

Rory Sutherland is Creative Director at the Ogilvy Group one of the most successful ad agencies ever. He is a truly brilliant speaker, a highly acclaimed educator and his content may very well blow your mind. One of the highlights of the Convention for sure.

Helena Langdon
Head of Digital - Innocent Smoothies

As Head of Digital at Innocent Smoothies Helena sheds an entertaining light on Innocents approach to social media and customer service. Illustrating how a willingness to communicate with personality has proved invaluable to the growth of the brand. She’ll also be sharing how she made a stapler go viral (!) and other practical insights that could change how you view social media forever.

Rob Law
Creator of Trunki

Rob Law is the creator of Trunki (the first ride-on suitcase for kids) and a fierce slayer of TV Dragons (including Peter Jones!). Rob’s bumpy ride on the way to bringing a new product to market against all odds, overcoming the challenges around design, manufacture and export will give you fascinating and inspirational insights...

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#3. INSPIRATION MEETS IMPLEMENTATION

It's one thing to WANT to take your business to the next level. It's another to follow through and actually DO it.

That's why as well as watching celebrity guests, world renowned experts and living legends on the stage, you’ll also get actionable advice, and strategies. With the chance to get personal 1:1 support then and there at the event.

You will leave the Getting and Keeping Customers Convention feeling inspired to take your marketing efforts to the next level, but most importantly, you'll leave with a PLAN—a plan to get more customers and a plan to keep more customers. The business owners dream!

#4. NETWORKING & FUN

With 1,499 fellow business owners in attendance, you'll meet people who have been in your shoes, who have faced the same opportunities you have, and who have overcome the same obstacles.

You'll be among your people with likeminded, ambitious business owners and entrepreneurs from every industry covering the breadth and depth of the UK.

PLUS: this isn’t your usual dull business conference. There’s no stale coffee, no boring PowerPoints, but a whole lot of energy, lightbulb moments and of course, a sprinkling of irreverence and fun throughout the event!

This is where the entrepreneurs of the UK come together.
This is where your community of fellow business owners meets and mingles.

Deals will be done, friendships will be made.
This is THE place for UK business owners to be in 2020.

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#5. AWARDS & RECOGNITION

Stand up and be proud of what you’ve achieved...

As entrepreneurs we’re always focused on ‘what’s next’. We’re notoriously bad at recognising and celebrating what we’ve achieved and how far we’ve come. The great work we do often goes unnoticed, so awards like these are a great way to shine a spotlight on the amazing things entrepreneurs all over the UK are doing to build their own businesses, put something back into their local communities and give the country’s economy a much-needed shot in the arm.

PLUS: the badge, award and kudos you get as a nationally recognised ‘Business of the Year’ is a great way to get and keep more customers too!

This year’s awards will be hosted by David Walliams so whether you want to enter yourself (applications open in January) or just want an entertaining evening learning from others – you’re in for a treat!

#6. A FULL SERVICE BUSINESS EXHIBITION

There’s no better place to find new suppliers, exciting approaches, network with key people and make new connections than at a proper business exhibition and that’s why the Getting & Keeping Customers Convention has an entire exhibition bolted-on to it!

During the breaks you can meet and mingle with over 50 exhibitors and suppliers to make your 3-day experience even more useful, productive and fruitful!

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Your Tickets To The Getting & Keeping
Customers Convention Include:

  • Access to all 3-days of cutting-edge, practical strategies, tactics and techniques to get and keep more customers for your business.
  • Access to the Getting & Keeping Customers Exhibition – open throughout the event to meet and mingle with fellow attendees and suppliers.
  • Access to the National Entrepreneurs Awards hosted by David Walliams in the evening of Day 2 (and the opportunity to enter your business in one of eight award categories).
  • The chance to meet and network with 1,500 fellow likeminded business owners and speakers to make new connections, deals and friends!
  • Your own in-famous ‘Goody Bag’ full of freebies and SWAG.
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Past Speakers At
Our Events Include:

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Forget Everything You Ever Thought You Knew About ‘Marketing’ Events or Business Conferences...

1.All content - no selling. I said it earlier and I'll say it again: This is a content only event. You're coming to learn... not to buy.

2.World class guest speakers - you get me and my core team teaching REAL stuff that works for REAL businesses in the REAL world.

3.Module based teaching. Content will be delivered in short modules of 30-60 minutes each.

4.If you've got a question about a concept that we're presenting then you'll have chance to get an answer at the event.

5.A generous training manual with all PowerPoint presentations, examples and relevant articles will be provided.
(Gold & VIP ticket-holders only)

6.Video recordings of all sessions will be available after the event.
(Gold & VIP ticket-holders only)

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ICC (The International
Convention Centre)

Birmingham, UK

Known as one of the countries most respected and highly-regarded venues, the ICC is internationally recognised as an award-winning convention center that has hosted some of the world’s most prestigious and well-known events.

Located in the heart of Birmingham, nestled in the center of the United Kingdom the ICC is within a 2-hour drive of 85% of business owners in the country and surrounded by a plethora of restaurants, bars and hotels.

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