7:30amRegistration OpensRegistration opens from 7:30am on day one when you can collect your name badge, ‘goody bag’ full of exciting stuff and explore the Exhibition Hall before the doors to the main event open at 9:00am.
9:00amOpening SessionThe main event starts at 9:00am sharp with Nigel Botterill so make sure you’ve grabbed your seat before then – and don’t be late!
9:15amWinter isn’t coming... it’s ALREADY here!When it comes to getting customers, it’s the end of the world as we know it… but I feel fine! Rising costs, falling attention spans, GDPR, BREXIT – let’s face it, getting customers isn’t as easy as it used to be! It can easily feel like as business owners the whole world is against us but in this session Nigel will share his own strategies to break through the doom and gloom, rise above the noise and not just compete with the ‘big boys’ but win.
10:15amRapid-Fire ‘Quick Wins’Buckle up for a fast-paced, rapid-fire session where we share FIVE ‘Quick Win’ tactics, strategies and campaigns that you can deploy within 24 hours to IMMEDIATELY generate leads, enquiries and sales to help generate a stellar return on your Convention ticket investment.
11:00amBreakTime to grab a drink and explore the Exhibition Hall.
11:30amSpecial Guest: Rory SutherlandRory Sutherland is Creative Director at the Ogilvy Group one of the most successful ad agencies ever. He is a truly brilliant speaker, a highly acclaimed educator and his content may very well blow your mind. We expect this session to be one of the highlights of the Convention.
12:30pmLunchA 90 minute break so you can network with fellow attendees and explore the full-service exhibition whilst enjoying your gourmet buffet lunch.
2:00pmThe 2020 Google Gold RushGoogle has made major updates in the last 18 months, including AI, machine learning, larger ads, a transformation in Google Shopping, major prominence to ads in first position, demographic bidding, RLSA and the ability to remarket to searchers who don’t click on your ads (mind blowing!). All of that has created a new ‘Google Gold Rush’ that is making the smartest Google advertisers very, very wealthy. We’re sharing the secrets and strategies YOU need to turn Google into a rhythmic lead generating machine.
2:50pmSpecial Guest: Rob LawRob Law is the creator of Trunki (the first ride-on suitcase for kids) and a fierce slayer of TV Dragons (including Peter Jones!). Rob’s bumpy ride on the way to bringing a new product to market against all odds, overcoming the challenges around design, manufacture and export will give you fascinating and inspirational insights...
3:50pmBreakStretch your legs, grab a cuppa and check out the Exhibition Hall.
4:15pmWebsite WizardryDoes your website generate leads, enquiries and sales on autopilot?
We’re outlining the new and updated 2020 Website Checklist so you can be sure that your site ticks all the boxes and is performing at its peak. From cornerstone pillars to ‘sneaky’ tricks you can use to get more people to take action then and there, make sure you’ve sharpened your pencil because this session is going to spin off a LOT of ‘writer-downers’!
5:15pmSpecial Guest: Marcus SheridanKnown as one of the best content marketers on the planet and author of one of the most renowned business books of the past decade, Marcus will be sharing the practical strategies and tactics you can deploy to turn your website into a customer magnet attracting literally tens of thousands of visitors a month and flooding your business with enquiries, leads and sales.
6:15pmQ&A with Marcus SheridanA unique opportunity to ask your questions and get your answers from the author of They Ask You Answer! Dive deeper into a specific strategy or ask Marcus questions specific to your business - this is your chance to get genuine input on YOUR business from Marcus Sheridan himself.
6:30pmEnd of Day OneThe main content may be done but the Exhibition Hall will be open until 7:15pm to let you meet and mingle with your fellow entrepreneurs and explore our exhibitors too!
7:30amCrafting a World-Class Marketing Plan
(Special Early Bird Session)Join us bright and early on Day Two as we share the proven step by step process to map out and create your businesses marketing plan for 2020 and beyond including how to achieve your 3-year growth goals in the next 12 months thanks to your shiny new marketing plan.
8:45amBreakA quick caffeine fix or powder your nose in this little 15 minute comfort break.
9:00amSpecial Guest: Phil Wintermantle
Co-Founder of JacksFlightClubThe cheap flight finder and online sensation, JacksFlightClub has grown to over one million members since it launched just 3 years ago. That level of rapid growth doesn’t come without some killer marketing and eye-watering stories. As an EC Team alumni we’ve convinced Phil to come back and share his strategies for sky-high growth so that YOU can swipe some of his strategies for yourself.
9:40amSpecial Guest: Andrew McMillanFor thirty years he was a key part of the John Lewis story, and as Head of Customer Service for the group during its transformation into one of the country's leading retailers Andrew was pivotal in defining the brand - and the experience - that we know today. Passionate about exemplary customer service that keeps customers coming back he has unique insights to share that will enrich the 'Keeping Customers' part of the Convention.
10:35amBreakFor emergency use only! This 15 minute break is a quickie, so is exclusively for those for whom nature may be calling!
11:05amFacebook Fortunes...Get ready to have your eyes opened further as we go behind the curtain and share the new strategies and tactics you need for success with Facebook Ads in 2020. Get this right and you’ll be able to bring in new customers faster and cheaper than ever before – (PLUS we’ll be showcasing proven strategies that help you to KEEP customers and get them spending more with you too!) – in what promises to be one of the highlights of the event for most people in the room, this session is a doozy!
12:10pmLunchHead to the Exhibition Hall for Day Two’s gourmet buffet lunch. Once again this is the perfect opportunity to network with fellow attendees and explore the full-service exhibition too...
1:40pmLinkedInIn what promises to be one of the MOST useful and practical sessions of the event, we’ll be sharing FOUR cutting edge techniques that are crushing it on LinkedIn to generate leads, enquiries, meetings, calls and sales. You’ll leave with proven templates, scripts and step-by-step instructions on how to generate results from LinkedIn...
2:35pmSpecial Guest: Helena LangdonAs Head of Digital at Innocent Smoothies Helena sheds an entertaining light on Innocents approach to social media and customer service. Illustrating how a willingness to communicate with personality has proved invaluable to the growth of the brand. She’ll also be sharing how she made a stapler go viral (!) and other practical insights that could change how you view social media forever.
3:25pmBreakTime for a quick stroll around the exhibition hall, two coffees, a tea (or maybe three!)!
4:00pmThere’s a Hole in Your Bucket...In a session set to horrify most people in the room, we’ll show you just how much money you’re letting slip away when it comes to getting and keeping customers thanks to your Leaky Bucket. Most businesses are leaving thousands on the table and in just 45 minutes we’ll show you how to not just find the holes in your bucket, but how to plug them forever.
5:00pmCelebrity Guest: David WalliamsHe out-sold JK Rowling in both 2017 and 2018 to become the most successful author in Britain with sales of over £32m but of course he’s even better known for Little Britain, Sport Relief and Britain’s Got Talent. Hugely entertaining but also a very smart cookie when it comes to business, David will be interviewed on stage as he shares a unique insight into the BUSINESS world of Walliams...
5:30pmExhibition BreakMind the gap! The 90 minutes between the last session of the day and the National Entrepreneur Awards are perfect for browsing the Exhibition Hall, joining in with the ‘Speed Networking’ activities or just grabbing a drink with new found friends.
We recommend you eat AFTER the Awards to ensure you don't miss anything.
7:00pmNational Entrepreneur AwardsHosted by David Walliams this will be an inspirational and entertaining Awards night. Learn from the success of the winners and have a good laugh thanks to David’s unique hosting style.
PLUS, you can submit your entry before the event for a chance to win!
9:00pmEnd of Day TwoTime for a late dinner (and a drink or two!) after the Awards (maybe you’ll be celebrating!).
8:00amYour Follow UpGetting leads is the easy part... but how do you get them to BUY? The answer is in the follow-up. Here’s the good news: in this fast-paced session we’ll be sharing not one, not two, but SIXTEEN proven follow-up strategies – all templated so you can ‘swipe and deploy’ in your business to increase sales by an average of 50-400%.
8:45amA Surprise Treat...Brace yourself for a surprise in the main hall which will get the blood pumping and the brain waves flowing – you’ll love this!
9:05amDirect Mail: Return of the SnailGood old fashioned ‘snail-mail’ is making a come back and is arguably more impactful now than ever before. In this ‘mini-masterclass’ you’ll discover how to deploy this oldest of modern day marketing pillars properly so that it cost-effectively ramps up your profits.
10:05amBreakYou’ll definitely want to freshen up before the next session, a TV Dragon is in the building!
10:35amCelebrity Guest: Peter JonesPeter needs no introduction as one of the UK’s leading entrepreneurs and renowned ‘Dragon’. He’s built a business empire worth in excess of £200 million; his diverse business interests span mobile phones, media, leisure and property and he’ll be bringing all his wisdom, advice and experience to the Convention. This’ll be a good’n!
11:40amLunchMake the most of the last free lunch you’ll have in a while. It’s also your last chance for Speed Networking and to get a proper nosy at our fabulous exhibitors.
1:00pm#InstagramDiscover how you can emulate the social growth strategies people like Kylie Jenner have used to build multi-billion dollar brands by harnessing the power of Instagram including a simple checklist on whether it’s right for YOUR business.
1:40pmCelebrity Guest: Piers Morgan‘There’s no money in the middle’ has long been a strong principle of EC marketing and arguably no one in the public eye has better manifested this thinking than Piers Morgan. Love him or hate him there’s no denying his success and at the Convention you’ll get real insights from one of the most controversial media personalities of recent times in what promises to be one of the most fascinating sessions of the three days.
Piers is very sharp. He was the youngest ever editor of a national newspaper (aged 29 when Rupert Murdoch appointed him to the News of the World) he won Celebrity Apprentice with Donald Trump in America and has conquered TV on both sides of the Atlantic.
1:40pmThe ‘Anti-Piers Morgan’ Session
In a seperate roomWe understand that Piers Morgan is a controversial figure and that’s why on Day Three of the Convention, when Piers is on stage, we’ll be hosting a separate session exclusively for those who couldn’t bear to be in the same room as him! If that’s you, then come and join the EC team for a Q&A style open-house session (exclusively for people who hate Piers Morgan).
2:50pmBreakThe last break of the Convention – make it count! Grab some biscuits to go!
3:15pmVideo - inc YouTubeVideo has absolutely dominated all other forms when it comes to business and brand content. That's why in this session we'll be taking you through our proven step-by-step process to create a truly engaging video that wows your potential customers!
4:00pmPRIZE GIVEAWAYWin Big with your Expo Passport, get your passport stamped by at least 15 exhibitors and be in the chance of winning an iPad, Spa Day, Signed Books, Ferrari (for a day) and more!
4:15pmGet ‘em Buying AgainGetting new customers is one of the hardest things you can do as a business owner. So why not just get your existing customers to come back and buy more often. This session focuses on exactly that. You’ll discover the SIX best methods for getting your existing customers to buy from you again and again. In today’s world where the cost to get a new customer is rising – keeping customers and selling more to them is no longer an option – it’s a MUST!
5:00pmThe Big Finale...We’re going out with a BANG! Don’t miss the grand finale of the Getting & Keeping Customers Convention which will wrap up the whole event ready for you to hit the road by 5:30pm.
The timings listed here are approximations. Things may change!
The single most important thing for any business is getting and keeping customers.
That's why every year we run the Getting & Keeping Customers Convention...
...to equip you with the latest, greatest, proven strategies and tactics to get and keep all the customers you can handle.
And in 2021 we're back, in-person, bigger and better than ever!
Watch the video below to see what people who came to the last Convention have to say...
Without any exaggeration – simply the 2 most important days in my entire working life, thanks to the entire team!
Tom Perry, Sherpa
Without any doubt this was the best ever event the EC have put on.
Ian Jackson, Ewe Move
It doesn’t matter how great the food is - 1,500 business owners will attend the Getting and Keeping Customers Convention in 2021 – and most of them will do so for one reason: The Content.
This isn’t your typical ‘business event’. This is 2 full days of actionable, proven, strategic content from the Entrepreneurs Circle team, experts (and a few celebrities) that have been in your shoes, achieved what you aspire to achieve and share specific, tactical methods to get and keep customers in 2021.
#2. CELEBRITY GUESTS
No convention would be complete without a sprinkling of celebrity and the 2021 Getting & Keeping Customer Convention is no exception.
As well as Nigel and the Entrepreneurs Circle team we’re pulling together our most impressive line-up of speakers ever across the two days.
Speaking at the 2021 Getting & Keeping Customers Convention will be:
Serial Entrepreneur & Dragons Den Star
Actor, Comedian, Author & National Treasure
#3. INSPIRATION MEETS IMPLEMENTATION
It's one thing to WANT to take your business to the next level. It's another to follow through and actually DO it.
That's why as well as watching celebrity guests, world renowned experts and living legends on the stage, you’ll also get actionable advice, and strategies. With the chance to get personal 1:1 support then and there at the event.
You will leave the Getting and Keeping Customers Convention feeling inspired to take your marketing efforts to the next level, but most importantly, you'll leave with a PLAN—a plan to get more customers and a plan to keep more customers. The business owners dream!
#4. NETWORKING & FUN
With 1,499 fellow business owners in attendance, you'll meet people who have been in your shoes, who have faced the same opportunities you have, and who have overcome the same obstacles.
You'll be among your people with likeminded, ambitious business owners and entrepreneurs from every industry covering the breadth and depth of the UK.
PLUS: this isn’t your usual dull business conference. There’s no stale coffee, no boring PowerPoints, but a whole lot of energy, lightbulb moments and of course, a sprinkling of irreverence and fun throughout the event!
This is where the entrepreneurs of the UK come together.
This is where your community of fellow business owners meets and mingles.
Deals will be done, friendships will be made.
This is THE place for UK business owners to be in 2021 after a LONG time away from physical interaction!
#5. AWARDS & RECOGNITION
Stand up and be proud of what you’ve achieved...
As entrepreneurs we’re always focused on ‘what’s next’. We’re notoriously bad at recognising and celebrating what we’ve achieved and how far we’ve come. The great work we do often goes unnoticed, so awards like these are a great way to shine a spotlight on the amazing things entrepreneurs all over the UK are doing to build their own businesses, put something back into their local communities and give the country’s economy a much-needed shot in the arm.
PLUS: the badge, award and kudos you get as a nationally recognised ‘Business of the Year’ is a great way to get and keep more customers too!
Next year’s awards will be hosted by David Walliams so whether you want to enter yourself (applications open in January) or just want an entertaining evening learning from others – you’re in for a treat!
#6. A FULL SERVICE BUSINESS EXHIBITION
There’s no better place to find new suppliers, exciting approaches, network with key people and make new connections than at a proper business exhibition and that’s why the Getting & Keeping Customers Convention has an entire exhibition bolted-on to it!
During the breaks you can meet and mingle with dozens of exhibitors and suppliers to make your 2-day experience even more useful, productive and fruitful!
Most business events charge you to sit in a room and be sold to. We prefer a different approach!
That's why the Getting & Keeping Customers Convention is a ZERO selling event.
No guest speakers flogging their courses. No 'rush to the back of the room' sale tactics.
The Convention is just pure, quality, world-class content - so sit back, relax and enjoy the UK's best business event of 2021.
Known as one of the countries most respected and highly-regarded venues, the ICC is internationally recognised as an award-winning convention center that has hosted some of the world’s most prestigious and well-known events.
Located in the heart of Birmingham, nestled in the center of the United Kingdom the ICC is within a 2-hour drive of 85% of business owners in the country and surrounded by a plethora of restaurants, bars and hotels.
Let's get this show on the road!
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