FACT: nothing happens in business until someone buys something.
That's why getting and then keeping customers is the lifeblood of any and every business.
But, whatever industry you are in, the way you get and keep customers has changed fundamentally in recent years, and continues to change today which is why this event exists:
...and make them accessible and understandable for any and every business owner in the country.
It’s called the Getting and Keeping Customers Convention – because that’s exactly what it’s all about; helping you to:
If you’re a business owner or an entrepreneur, the Getting and Keeping Customers Convention is YOUR event.
Most business events charge you to sit in a room and be sold to. We prefer a different approach!
That's why the Getting & Keeping Customers Convention is a ZERO selling event.
No guest speakers flogging their courses. No 'rush to the back of the room' sale tactics.
The Convention is just pure, quality, world-class content - so sit back, relax and enjoy the UK's best business event of 2020.
It doesn’t matter how great the food is - 1,500 business owners will attend the Getting and Keeping Customers Convention in 2020 – and most of them will do so for one reason: The Content.
This isn’t your typical ‘business event’. This is 3 full days of actionable, proven, strategic content from the Entrepreneurs Circle team, experts (and a few celebrities) that have been in your shoes, achieved what you aspire to achieve and share specific, tactical methods to get and keep customers in 2020.
Here's just SOME of what we plan to cover at the Convention:
#2. CELEBRITY GUESTS
No convention would be complete without a sprinkling of celebrity and the 2020 Getting & Keeping Customer Convention is no exception.
As well as Nigel and the Entrepreneurs Circle team we’ve pulled together our most impressive line-up of speakers ever across the three days.
Speaking at the 2020 Getting & Keeping Customers Convention will be:
Serial Entrepreneur & Dragons Den Star
Divisive Yet Hugely Successful...
Actor, Comedian, Author & National Treasure
Important: We pay our Guest Speakers (quite a lot of money!) to come and share their own strategies, stories and practical advice on how to get and keep customers. It's 100% content - they won't be selling anything.
Author of They Ask, You Answer
and Content Marketing Expert
Back in 2008 the future of Marcus' swimming pool business didn't look good. He had to do something to generate the sales he desperately needed (even in a recession!). The solution? A unique content marketing strategy that catapulted the business from a struggling local supplier to the most visited swimming pool website in the world.
Tens of thousands of visitors, more enquiries than they could cope with and more sales than they ever dreamed. The strategy was so successful, Marcus wrote a book all about it "They Ask You Answer" which went on to become an international best-seller listed as the #1 Marketing Book of the Year in 2017.
We're flying Marcus in to the Convention in March to share his strategies and explain how ANY business can deploy them to turn their website into a customer magnet drawing in tens of thousands of visitors a month and flooding your business with enquiries and sales.
Don't miss one of the world's leading experts at content marketing and SEO share the proven tactics you should be deploying in 2020 to get and keep more customers - get your ticket today!
Head of Customer Service - John Lewis
For thirty years he was a key part of the John Lewis story, and as Head of Customer Service for the group during its transformation into one of the country's leading retailers Andrew was pivotal in defining the brand - and the experience - that we know today. Passionate about exemplary customer service that keeps customers coming back he has unique insights to share that will enrich the 'Keeping Customers' part of the Convention.
Creative Director - Ogilvy Group
Rory Sutherland is Creative Director at the Ogilvy Group one of the most successful ad agencies ever. He is a truly brilliant speaker, a highly acclaimed educator and his content may very well blow your mind. One of the highlights of the Convention for sure.
Head of Digital - Innocent Smoothies
As Head of Digital at Innocent Smoothies Helena sheds an entertaining light on Innocents approach to social media and customer service. Illustrating how a willingness to communicate with personality has proved invaluable to the growth of the brand. She’ll also be sharing how she made a stapler go viral (!) and other practical insights that could change how you view social media forever.
Creator of Trunki
Rob Law is the creator of Trunki (the first ride-on suitcase for kids) and a fierce slayer of TV Dragons (including Peter Jones!). Rob’s bumpy ride on the way to bringing a new product to market against all odds, overcoming the challenges around design, manufacture and export will give you fascinating and inspirational insights...
Entrepreneurs Circle Speakers
Founder & CEO, Entrepreneurs Circle
One of the countries most prolific and successful entrepreneurs, NIgel doesn't just talk the talk, he walks the walk too. Having built nine separate million pound businesses from scratch in the past decade and with multiple prestigious awards too, Nigel will be sharing the proven strategies you can deploy in your business to get and keep all the customers you could ever want.
Head of Coaching, Entrepreneurs Circle
Michelle is one of EC's longest serving team members having worked with us for over 13 years. For much of that time, she ran our sister business, the UK's fastest growing franchise, thebestof and brings with her a wealth of experience building businesses, achieving massive scale and getting the best out of people.
Head of Marketing, Entrepreneurs Circle
Cameron is the EC's very own Head of Marketing (probably responsible for you being on this page right now!). Always at the cutting edge of what's working now, he will be sharing the latest and greatest marketing tools and tactics that you can use to not only make your marketing much more effective, but also make your life as a business owner a whole lot less stressful.
#3. INSPIRATION MEETS IMPLEMENTATION
It's one thing to WANT to take your business to the next level. It's another to follow through and actually DO it.
That's why as well as watching celebrity guests, world renowned experts and living legends on the stage, you’ll also get actionable advice, and strategies. With the chance to get personal 1:1 support then and there at the event.
You will leave the Getting and Keeping Customers Convention feeling inspired to take your marketing efforts to the next level, but most importantly, you'll leave with a PLAN—a plan to get more customers and a plan to keep more customers. The business owners dream!
#4. NETWORKING & FUN
With 1,499 fellow business owners in attendance, you'll meet people who have been in your shoes, who have faced the same opportunities you have, and who have overcome the same obstacles.
You'll be among your people with likeminded, ambitious business owners and entrepreneurs from every industry covering the breadth and depth of the UK.
PLUS: this isn’t your usual dull business conference. There’s no stale coffee, no boring PowerPoints, but a whole lot of energy, lightbulb moments and of course, a sprinkling of irreverence and fun throughout the event!
This is where the entrepreneurs of the UK come together.
This is where your community of fellow business owners meets and mingles.
Deals will be done, friendships will be made.
This is THE place for UK business owners to be in 2020.
#5. AWARDS & RECOGNITION
Stand up and be proud of what you’ve achieved...
As entrepreneurs we’re always focused on ‘what’s next’. We’re notoriously bad at recognising and celebrating what we’ve achieved and how far we’ve come. The great work we do often goes unnoticed, so awards like these are a great way to shine a spotlight on the amazing things entrepreneurs all over the UK are doing to build their own businesses, put something back into their local communities and give the country’s economy a much-needed shot in the arm.
PLUS: the badge, award and kudos you get as a nationally recognised ‘Business of the Year’ is a great way to get and keep more customers too!
This year’s awards will be hosted by David Walliams so whether you want to enter yourself (applications open in January) or just want an entertaining evening learning from others – you’re in for a treat!
#6. A FULL SERVICE BUSINESS EXHIBITION
There’s no better place to find new suppliers, exciting approaches, network with key people and make new connections than at a proper business exhibition and that’s why the Getting & Keeping Customers Convention has an entire exhibition bolted-on to it!
During the breaks you can meet and mingle with over 50 exhibitors and suppliers to make your 3-day experience even more useful, productive and fruitful!
Watch the video below to see what people who came to the last Convention have to say...
Without any exaggeration – simply the 2 most important days in my entire working life, thanks to the entire team!
Tom Perry, Shepra
Without any doubt this was the best ever event the EC have put on.
Ian Jackson, Ewe Move
Known as one of the countries most respected and highly-regarded venues, the ICC is internationally recognised as an award-winning convention center that has hosted some of the world’s most prestigious and well-known events.
Located in the heart of Birmingham, nestled in the center of the United Kingdom the ICC is within a 2-hour drive of 85% of business owners in the country and surrounded by a plethora of restaurants, bars and hotels.
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